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After a few short months of proposing a Sony acquisition of Ericsson’s mobile division, the deal has been finalized. The Japanese electronics giant is at the dawning of a new era, and we’re already starting to see the fruits of their labor.
New smartphones like the Xperia Ion and Xperia S no longer have the Ericsson branding embedded. Recent unboxing videos show the same pattern for the boxing of new devices, but with some major changes in packaging design. We must say that the new Xperia S box is a bit odd. It’s wider and thinner, making it look a bit cheaper. But it’s interesting and unique, nonetheless.







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